The holidays are a great time to promote your side hustle and gain some extra income, after all it is the gift-giving season! Now is the time to put a strategy in place for promoting your side hustle, especially if you plan on doing some sort of sale over Black Friday and Cyber Monday.
I recently launched my “Boss Babe Holiday Sale” over on my Etsy store, where I’m offering Buy 1 Get 1 Free on resume templates and 20% off resume services. There is a lot of work that has to get done behind the scenes to prep for a sale, so make sure to follow these tips when you are setting up a promotion for your side hustle and you’ll be well on your way to a successful holiday sale!
#1 Decide What Your Discount or Sale Will Be
First things first, think about what you want your sale to be. Would it make sense for you to offer a percentage discount on your products/services? Maybe it would be better to offer a free gift with purchase? The options are unlimited! Think of something creative that you think would work best for your customers. Here are some ideas to get you thinking:
Offer a free product with a purchase
Give a percentage discount on your services or products
Offer free shipping for orders over a specific amount or just free shipping in general 🙂
If you’re not sure which discount or sale you want to offer, you can use the poll feature in an Instagram Story to see exactly what your audience wants! Take a poll and see which one gets the most votes.
#2 Come Up with a Catchy Name for Your Sale
Next up, pick out a clever name for your sale based on your business and audience. Make sure it’s something that your audience will remember or will make them want to see what sale you’re offering! Since a lot of my audience includes millennial women trying to advance their career, naming my sale the “Boss Babe Holiday Sale” made sense.
A sample of my Etsy shop promotional material
#3 Put Together Promotional Materials
This is likely the most time consuming part of putting together a promotion for your side hustle. There are lots and lots of materials to be created! Put together a theme for all of your graphics and make sure that theme is carried out in all your different marketing materials. The marketing materials could be a banner for your website, social media accounts, etc. Set aside a lot of time to focus on creating these materials and make a list of all the different graphics you need to put together so you can check it off as you go 🙂 Here is the list that I used when putting together what different promotional materials I needed:
Etsy Shop Banner
#4 Give Your Email List Pre-Sale Access
Have an email list? Then take advantage of it! The people on your email list are your dedicated fans that WANT to hear from you! Why not give them a sneak peek or early access to your sale? This is also a great way to gain more email subscribers by promoting that you will be giving early access to email subscribers on your social media accounts and sharing the link for them to opt-in.
#5 Spread the Word on Social Media
PROMOTION, PROMOTION, PROMOTION! Seriously, this is one of the most important steps! Promote your sale on all of your social media accounts and on your website. You can also decide to pay for Facebook Ads or Instagram Ads during this time if you want to gain some extra eyeballs on the sale 🙂
You can now also link products on your Instagram posts if your Instagram is synced up with your Facebook page! It will give a link to the product, making it super easy for your customers to shop straight from your Instagram post. The image above is an example that I posted onto my Instagram to announce the new sale and I was able to sync it with my Resume Template product listing!
Want to check out the Boss Babe Holiday Sale? Head on over to my Etsy store, use the code BOSSBABEBOGO for Buy 1 Get 1 Free on Resume Templates or use the code BOSSBABEHOLIDAY for 20% off resume services.
Now, I want to hear from YOU! Are you planning on running a sale for your side hustle during the holiday season?