Inspiring Girl Boss: Cath from The Content Bug

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This week’s featured girl boss is Cath from The Content Bug! I first met Cath on Instagram when I randomly stumbled upon her account and instantly started following her. She was one of the first people to reach out to me after I posted that I was looking for some Girl Bosses for a new project I was starting and we instantly connected.

Her blog, The Content Bug, gives helpful articles on SEO, copywriting, photography and more to help other small business owners. She has great advice for anyone looking to learn more about why copywriting and SEO matter so much for your business. Read on to find out more about this inspirational girl boss!


#1 What inspired you to start The Content Bug?

Cath: There are many things that inspired me to start The Content Bug. So I’ll try to keep this simple. But I hate the fact that most people work their lives away. Most people go day in and day out doing something that they hate. And they just do it because that is society’s “standard”. That is what we are taught at a young age that you need to have a job with a company to be successful and to create a successful career. I don’t think that is true. So for myself, I wanted to break the mold and I hope that one day I am working for myself and not relying on a paycheck each week.
But the second reason is that so many people get screwed over when it comes to SEO, digital media, and everything involving digital marketing. At my company, we see a lot of people who have been scammed out of money because they had no idea what they were paying for. They just believed someone. Digital is the future. And people need to be informed so they don’t get stuck in a scam!
And with my website, I inform people all about everything I know. Trying to put it in the simplest terms possible so that anyone can learn about social media, online content, and SEO if they really want to.

#2 Have you always wanted to have your own business?

Cath: Yes, I have. When I was younger, I was very creative and different. I never did anything the normal way. And some people thought that after high school, I would just move to New York City and be a free spirited artist. Sadly, that didn’t happen. I went to college and did the normal route. But I do still wonder all the time what my life would be like if I ran away to NYC. But back to the question, YES! Like I said in my 1st answer, I hate that people are so reliant on their terrible/boring jobs and a company’s paycheck. I think that everyone is unique and can create a living doing what they love. But that comes at a price of hard work, and that doesn’t scare me!

#3 When did you first launch The Content Bug?

Cath: The official launch date of The Content Bug was on January 17th, 2017. It’s really near and dear to me because that is my grandfather’s birthday.
But I started working on it back in October 2016. I bought my website domain and started to create my website, craft a plan, build up content, and work on my social media so that when I was ready to launch my website I would have some traction.

#4 I saw that you graduated with a double major in Photography & Marketing. How has that helped you with your business?

Cath: This has helped me in ways that I cannot even explain! 1) I take all of my own photos. And photography has been a passion of mine since a young age. So I love that I can incorporate that in my business. 2) Marketing has helped me beyond words with how I help to market my business. It sounds silly, but it’s true. With marketing, you have to think differently and creatively. So sure, most of what I do is write high-quality content for my readers, but I spend a lot of time marketing each blog post or free download to hopefully drive more traffic!
But most importantly, having a double major taught me to multi-task and work hard to achieve a dream. I constantly had to bounce from my creative side to my strategically thinking side and that’s hard to jump from one to the next on a daily basis. It taught me how to manage my time and get what needs  to get done – done.

#5 I also saw that you were able to manage multiple internships on top of school AND being on the swim team. Now that requires some serious time management skills! What are your tips for managing your time, especially for those of us who are managing a full-time job & a side hustle?

Cath: Get a productivity planner and put away your phone! This was a game changer for me. When I first started my business, I realized that I was wasting a lot of time on social media. So I got a productivity planner to help me manage my time. And it works! I designate a certain amount of time to things and I get them done quicker! Because I don’t allow myself to look at my phone every 10 minutes. I give 25 minutes of my undivided attention, and then 5 minutes break to get water to stretch my legs. Now, sometimes I’m too in the zone and I’ll give 50 minutes of hard work, and then take a break.
But my best advice, is to try different systems until you find the perfect one for you! What works for me could work terribly for someone else! So just work your way to find your most productive self. And journal how productive your day was so that you can see what is working and what isn’t.

#6 What would you say is the most challenging part of owning your own business and working full-time?

Cath: Realizing that I have to work twice as hard as most people. And this might sound really bad! But it’s true. Those people who are working their butts off to achieve a personal career goal, work harder than the average person. I work a normal 8 to 5 job, I eat lunch at my desk, and I spend an hour or 2 a night working on my business. Then this is where it gets crazy, I wake up at 6:30am on most weekends! And while my boyfriend and dog are in bed, I’m working on the bigger picture of my business. Planning strategy, reviewing my numbers, and even writing new content. I work just about every weekend!
But when you love what you do, it doesn’t seem like work. And call me crazy, but I wouldn’t want to spend my Saturday mornings any other way.

#7 How do you prepare for the week, especially when you have to schedule blog posts and work full-time?

Cath: I start my weekly planning on Sunday, starting with meal prep! This is seriously a game changer if you have a full time job and a side hustle. I know what I’m eating for lunch and dinner every day without thinking about it! Then on Monday mornings, I plan my week with the most important work and side-hustle tasks that need to be completed. And then I go as far as planning out my workouts throughout the week. And by then, I’m booked!
It’s really a process, but it works for me. And then at the end of each night, I review what work I completed for my full-time job and The Content Bug, and recommit to the tasks that weren’t completed for tomorrow! So I can wake up, roll out of bed, and know exactly what needs to be done.

#8 How did you come up with the name for your business, The Content Bug?

Cath: I’m shocked more people have not asked me this before! Because “The Content Bug” is an odd name.
When I was first getting started with the idea of starting my own website, I had no idea what I wanted to call it, but I wanted ‘content’ in the name because that is my specialty. So I was throwing around ideas… talking out loud to myself. And I just couldn’t come up with something that I liked. So I looked at my dog, who was sitting on the couch with me, and I said “What should I name this, Bug?”. And there is was. Right in front of my face “The Content Bug”.
Now to clarify, my dog’s name is Fancy, I just call her my little bug. I don’t know when that started, but she has a lot of nick names, and Bug is one of them.
Anyways, in my logo, there is a graphic that I created that is an image of Fancy. She brings a lot of light and happiness to my life. And it sounds crazy, but without her, I don’t think I would have even gotten the guts (confidence) to start my own business. So I try to keep her involved with my business as a constant reminder to be present and happy in each moment.
Now I sound like a crazy dog lady… but I am, so I’m okay with that! Haha.

#9 What is your favorite way to de-stress after a busy day?

Cath: Yoga! Seriously, this is so great! I focus wayyy too much on everything that is in the past and what will come in the future. And with yoga, it centers me to focus on the present. It really grounds me. Plus, it helps to release toxins and is a great way to de-stress in general. If you’ve never gone to a yoga class, DO IT! And if you’ve never done yoga before, don’t give up after your first practice, it takes time to get used to.

#10 What’s your favorite social media channel to use for your business?

Cath: Pinterest and Instagram. I just love Instagram because I am a photographer at heart. So I love to create and engage with others through high quality images. But Pinterest is the best place for my business! And it is where I get my highest quality readers because people on Pinterest are actively looking for the information that I provide. So it is nice to connect with others on there.

#11 What’s one quote that really inspires you?

Cath: “The ones who are crazy enough to think they can change the world are the ones that do.”
I have a real obsession with quotes. And I have for a long time. So I could list a few of my favorites. But this one is really inspiring to me, no matter how many times I read or say it.
But every day, I read more and more inspirational quotes or just words of wisdom, and I share them on my Pinterest! So follow me on Pinterest if you want daily inspiration! 😉

#12 Do you have any beginner photography tips for other new business owners you can share?

Cath: Look at what others are doing. See what works and what doesn’t work. Then develop your own style. And always use natural lighting! It is your best friend. A partly cloudy day is ideal. Move a table, rug, or whatever you want the base to be, close to the window and then design your photo from there. If you need a headshot of yourself, take a few steps back from the window and set up a timer. All of my photos of myself are taken by myself!

#13 What advice do you have for other recent college graduates looking to follow their passion?

Cath: Just DO IT! We have grown up in an amazing time where people and the market are accepting to new businesses and new talent. If you can understand the internet and social media, you are half way there. You have access to thousands of millions of people just through your phone. Determine your audience and freaking DO IT! The time is now. And you will regret not making the first step today. And the worst thing to see in someone’s eyes is regret.
It doesn’t have to be perfect to start. You don’t even have to have a plan to start. You just have to have a passion and the will to make it happen. So go make it happen!
And if that wasn’t inspiring enough, Go to YouTube and type in Gary Vee. Watch just about any of his videos and if that doesn’t inspire you, I don’t know what will.

#14 Where can we find you on social media?

Girl Boss Inspiration | This week's inspiring girl boss feature is Cath from the Content Bug! Go check out her interview on The Sophisticated Gal!

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    1. Thanks Allison! So glad you enjoyed reading Cath’s interview 🙂 We all need a break from technology every once in awhile!

  1. Thank you so much for letting me be a part of your Girl Boss series! It was so much fun working with you and I can’t wait to collaborate in the future!

    XO, Cath

    1. No problem, Cath! I’m so glad that I could share your story with more people 🙂 you inspire me so much and you’re killin it girl!

  2. Can’t wait to follow Cath! I’m a social media strategist in addition to having my lifestyle blog so I always like to find other people who are in the digital marketing space.

    1. That’s awesome Jenny! So glad that you enjoyed reading her interview and now you two can connect 🙂

  3. Getting a planner and putting away your phone is probably the best advice I have ever heard. I loved reading this!!!

    1. Hi Alex!

      Both of those things were a real game changer for me! Once you eliminate distractions you have more time to focus on what is important… the task at hand!

      I’m glad you enjoyed reading the interview! We had so much fun creating it 🙂

      XO, Cath

    1. Hey Rachel,

      Thank you so much for the lovely comment! I’m glad that you enjoyed the interview!
      And seriously yoga is amazing to add to your self-care or de-stress routine. Even if I don’t have a lot of time I will try to sneak in a 15-minute practice to clear my mind.

      XO, Cath

    1. Hey Cameron!

      That’s really neat that our websites were started around the same time! What a funny coincidence.

      I’m glad that I got the opportunity to share the story behind my name on this interview. It is not something that I talk about a lot but it is a nice inside look at my website.

      I hope we can connect soon!
      XO, Cath

  4. Loved this interview and Cath’s blog. Her favorite quote is so spot on and the crazy ones are the ones who will change the world!

  5. This is awesome! I love her passion for her work! I totally agree with her that it is so sad to see people living their lives just to make money with no enjoyment in what they do. My dad has lived his whole life like this and I 100% refuse to do the same!

    1. Hi Kristin!

      I love your story and I’m glad that we can connect on the same views! Set a little fire under your butt and get working so that you can enjoy your life not feeling chained to the 9 to 5 lifestyle.

      If you hustle hard you can achieve anything 🙂
      XO, Cath

  6. Oh my gosh January 17th is my birthday too, it looks like Cath’s Grandpa and I share a birthday (: The Content Bug sounds like such a useful site, I have to check it out!

  7. Loved reading this!! heading over to her website right now! She followed a similar trajectory as me haha

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